When it comes to the modern Internet user, there is one universal truth – they are demanding. Not only do they demand websites to fully load and be functional within 3 seconds, they also demand all web applications be fluid and high performing. If you’re searching for a way to satisfy Internet users, and potentially transform a visitor to a customer, then you must employ a consistent and well-designed web application monitoring solution. While there are several common reasons why an effective web application monitoring solution is an essential component for any IT department toolkit, there are other lesser-known reasons.
Consistency is Key for Customer Retention
Attracting customers is a universal element for any business; however, consistency within their experience is a whole different ball game. Continuity is something that’s closely linked to your brand. If a web application is glitch-happy and uneven with its performance, users will notice this. In fact, it only takes three negative or sub-par experiences to create a negative reputation regarding the functionality of your business. If you’re seeking out an effective way to retain customers without having to continuously revamp your site and offerings, simply install an effective web application monitoring solution to your site. Soon, you’ll be on your way to the level of consistency all web users expect and demand.
Faster Website Operation
Did you know that over half of all Internet users expect a web page to load in less than 3 seconds? Not only does this expectation reach out to the content and images of your site, but also its applications. Shockingly, over 75% of Internet users confess to moving onto a competitor’s site if an application takes longer than 7 seconds to load. This could mean the difference between reaching outstanding profits or just being able to “get by.”
An effective web application monitoring service not only ensures all apps are working at their optimum levels, but these services also offer insights into how your entire website interacts with the application and how these interactions alter the speed and functionality of your site. While there are specific tools to monitor and enhance website speed, a fully-functional app monitoring service provides an additional layer of security and speed to your site.
Less Help Desk Tickets
Every business owner can attest that help desk tickets have the potential of killing productivity within your business. If you must spend time answering questions and dealing with errors within the site, you’re spending less time dealing with the real issues of your business. This is where a consistent web application monitoring solution comes into play. The most effective solutions are those that monitor the end-to-end user experience, as well as how the app operates at code-level. Not only does this monitoring help isolate issues, but the most advanced solution automatically implements fixes and solutions that prevent any errors from affecting live users. When implemented, you’ll find this feature significantly reduces the number of help desk inquiries, which frees up your time to focus on the business-side of your enterprise.